Nick Clegg and Elon Musk talk about a lot of things of no interest to their corporations creating 'Communications Dissonance'. How does that impact their organization, markets and supply chains?
The best and worst C-level communicators
Cometrics provides you with the data to support your strategic planning, positioning and benchmarking efforts. We track how more than 3,000 C-level Executives and 1,000 companies communicate across owned media.
Most importantly, we support the risk function by uncovering Communications Dissonance before it impacts the organization and markets. We look at Executive voices alongside Corporate voices on key themes such as geopolitics and sustainability and then measure the dissonance between those voices.
Simply put, why is an Executive talking about apples when the Corporation is in the orange business? We can tell you.
We use a Jaccardian Index to determine whether Executives are communicating in a similar or dissimilar way as their Corporation is communicating - in real time.
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Some examples of the best and worst of aligned communicationswhere a high score is not the best....
What are Nick and Elon talking about? A lot of interesting topics, very few of which are being talked about by Meta and Tesla.Benjamin Finzi's frequent mentions of our theme 'War and Conflict' puts his communication at odds with those of Deloitte HQ. Additionally, no other Deloitte US employee has communicated in such a manner and HQ has communicated infrequently on those same issues.(Benjamin Finzi's recent post on LinkedIn. Outside of Cometrics.io, it is virtually impossible to search LinkedIn in combination with executive and corporate 'owned' communications in real- time. This provides a unique and real-time look at communications before, during and after events.)MSFT's Chief Comms Officer is more 'aligned' than the CEO. Perfect result if you are a CCO that is responsible for the Corporate Comms plan. Unsurprisingly, the tech sector is the most "Aligned" of the 11 Industry sectors we track. Why? Big Tech has access to all of their data and we have even more unique strategic comms data. Subscribe to find out more.
